BALZY started in 2020 with a simple goal: to provide men with better care products, so they no longer have to empty their partner's cupboard. We quickly discovered that there is hardly any good intimate body care for men. That had to change.
Today, we work with a team of 7 full-timers on high-quality, self-developed body and grooming products. For example, since 2024 we have been using junk-free formulas for our soap products, handmade in the Netherlands.
Our goal? To become the market leader in Europe and provide men with the best care routine at fair prices.
In the coming years, we will continue to work on improving our product portfolio. We focus on high-quality formulas and innovative solutions. In this way, we continue to offer men the best care products.
Becoming the greatest is not something you can do alone, and that is why we at BALZY have a great team to work on that mission.
Together we have decades of experience in various fields and we have the right people on board to make BALZY the global player we want to make it.
MEET OUR TEAM
TEAMWORK MAKES THE DREAMWORK
Becoming the greatest is not something you can do alone, and that is why we at BALZY have a great team to work on that mission.
Together we have decades of experience in various fields and we have the right people on board to make BALZY the global player we want to make it.
Founder
Founder
As the founder of BALZY and the face of the company since 2020, Nathan is committed to building a strong brand. With his entrepreneurial spirit and passion for innovation, he is always working to take BALZY to the next level.
Chief Balls
Chief Balls
Tjade has been ultimately responsible at BALZY since December 2023 and brings years of strategic experience in start-ups with him. He is passionately committed every day to further professionalizing BALZY.
Marketing Manager
Marketing Manager
Lucas started at BALZY as a graduate intern and has developed into a versatile and indispensable force. He supports the marketing and ensures that everything runs smoothly. With his energy and enthusiasm he contributes to the success of the team. As a true Brabander he is not averse to a sausage roll.
Performance Marketing
Performance Marketing
Adam is our performance marketer with a keen eye for numbers and trends. With his experience, he helps BALZY to take new steps in the online world. His focus is on maximizing performance and finding smart solutions.
Operations
Operations
Nino is responsible for the administration and part of the operational processes. He combines this with completing no less than two masters at the same time. With his eye for detail and analytical approach, he keeps things tightly organized.
Product Manager
Product Manager
Peter, our Mister Product, combines his professional background at the largest beer producer in the world with his passion for innovation. At BALZY he is responsible for developing new products and refining our product strategy.
Marketplaces
Marketplaces
Lucia brings an international dimension to BALZY with her experience at major brands on marketplaces. She plays an important role in expanding our reach and optimizing our strategy for a European audience.
WHERE IT ALL BEGAN
2020
Establishment of BALZY
In 2020, BALZY saw the need to provide men with high-quality grooming products that are affordable and deliver results. With a fresh, bold vision, we set out on a mission to help men worldwide present themselves at their best.
2021
The ManMower 2.0
BALZY set the tone in 2021 with the launch of the Manmower 2.0. This second generation body trimmer was refined based on feedback from our early customers and offered an improved trimming experience, more precision and a sleek design. The success of this product opened the doors for our further growth.
2022
New Products
In 2022, BALZY expanded significantly. With the SnoutScraper 1.0, we upgraded nose and ear care, while the Body & Balls Collection provided men with high-quality intimate care products across the board. The BushBuster 3.0 was upgraded for even better performance. A year full of courage, innovation and products that really help the modern man.
2023
Investment
Thanks to a successful investment round, we were given the resources to take a big step further. We invested in product development, expanded our team and worked on innovative new ideas to further transform the grooming landscape.
2024
BALZY Power
This year was all about product innovation and eye-catching marketing. An inspiring team outing in Portugal strengthened our bond and provided fresh ideas. The icing on the cake? The launch of the BushBuster 4.0, our handmade soap products such as the FreshFella and the NutRub, the SnoutScraper 2.0 & the best boxers for your money: The BALZY Boxer. With this, we once again raised the bar for the best intimate care routine.
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